Tuesday, August 3, 2010

Unionbank's Shoot, Tag and Win Photo Contest


Recently, Unionbank Shop and Talk concluded their video contest, and now they're at it again with a new photo contest called Shoot, Tag and Win! Prizes up for grabs include Samsung cellphones, Rustan's GCs and a prize of 25,000 pesos plus a Samsung Pixon Phone for People's Choice (most number of likes)

The promo is open to all Philippine-based Facebook users, 18 years old and above, who are members (those who have clicked “Like”) on the ShopnTalk Card page on Facebook.

A. WHAT IS THE PROMO ALL ABOUT?
The Promo has 3 components:

1. Win as MOST UNIQUE SHOPPING PHOTO: Upload your most unique photo of a recent purchase to the UnionBank Shop & Talk Facebook page and get a chance to win as the week’s MOST UNIQUE SHOPPING PHOTO. Give your photo the following caption: “UnionBank Shoot, Tag, Win! Tag yourself and write a creative caption in 10 words or less for a chance to win a P1,500 Rustan’s GC!”
2. Win as PEOPLE’S CHOICE: Solicit “Likes” for your uploaded photo/s and get a chance to win as PEOPLE’S CHOICE at the end of the promo period.
3. Win as MOST CREATIVE CAPTION: Choose one or more photos from the weekly photo entries of the promo participants, tag yourself in it/them, and write your most creative comment for a chance to win as the week’s MOST CREATIVE CAPTION.

WHO CAN JOIN THE PROMO? 1. The promo is open to all Philippine-based Facebook users, 18 years old and above, who are members (those who have clicked “Like”) on the ShopnTalk Card page on Facebook.

B. HOW LONG IS THE PROMO PERIOD?

1. The promo period is from August 2 – September 29.
2. Winners for MOST UNIQUE SHOPPING PHOTO and MOST CREATIVE CAPTION will be announced every week. PEOPLE’S CHOICE will be announced at the end of the promo period.
3. Photo Upload, tagging, and comment-writing cut-offs for MOST UNIQUE SHOPPING PHOTO and MOST CREATIVE CAPTION are as follows:
* Every Sunday, 7pm, cut-off date for weekly entries.
* Every Wednesday announcement of winners

C. HOW DO I PARTICIPATE IN THE CONTEST?
Win as MOST UNIQUE SHOPPING PHOTO: Upload your most unique shopping photo to the UnionBank ShopnTalk Facebook page and get a chance to win the as the week’s MOST UNIQUE SHOPPING PHOTO.

1. Visit the ShopnTalk Card page on Facebook.
2. Click “Like this Page”
3. Click on the “Upload Photo” tab.
4. Click on the “Upload Photo” icon and click on “Upload from your hard drive.”
5. Select your most creative photo of an item you recently purchased.
6. Give your photo the following caption: “UnionBank Shoot, Tag, Win! Tag yourself and write a creative caption in 10 words or less for a chance to win a P1,500 Rustan’s GC!”

7. Photo Requirements
i. The uploader must own or have the rights to the photo uploaded. '
ii. The photo must not violate any copyrights. UnionBank will not be held responsible for any copyright infringements that might be incurred through the uploading of photos.
iii. Photos must not show any bank or financial service that is directly or indirectly in competition with the Shop & Talk credit card or any other UnionBank product or service.
iv. Photos uploaded must not have been submitted for any other promo/contest.
v. Once uploaded, all photos become the property of UnionBank and may be used for any advertising/marketing collaterals that UnionBank may release during/after the promo period. vi. Photos must be uploaded directly to the ShopnTalk Card Facebook page. Those uploaded to individual users’ albums will not be considered valid entries.

Judging Criteria for the MOST UNIQUE SHOPPING PHOTO:

i. Concept – 25%
ii. Execution – 25%
iii. Overall Impact – 50%

Win as PEOPLE’S CHOICE: Solicit “Likes” for your uploaded photo/s and get a chance to win as PEOPLE’S CHOICE at the end of the promo period.

1. Ask your Facebook Friends to join and “Like” the ShopnTalk Facebook page.
2. Ask your friends to vote for your photo entry by clicking on the “Like” button.
3. At the end of the promo period, the photo with the most number of “Likes” will be awarded as the PEOPLE’S CHOICE.
4. Only “Likes” garnered within the promo period will count.

Win as MOST CREATIVE CAPTION: Choose your favorite photo from the weekly photos entries of the promo participants. Tag yourself in this photo and write your most creative comment/caption to get a chance to win as MOST CREATIVE CAPTION every week.

1. Visit the ShopnTalk Card page on Facebook.
2. Click “Like this Page.”
3. Pick any of the uploaded photos for the week.
4. Tag yourself in it.
5. In the “Comment” box, write a creative caption for the photo in 10 words or less.
6. Every week, the most creative caption for the photo chosen as MOST UNIQUE SHOPPING PHOTO will be selected.
7. You may tag as many photos and write as many captions as you want.
8. Only comments posted within the upload period of the photo will be considered valid entries.
9. Entries will be considered void if the contestant picked as the winning comment is not tagged in the photo. Facebook only allows 50 tags per photo. Should contestants wish to join and find that a photo already has the maximum number of tags, they should find a photo that hasn’t had its tags maxed out yet.

Judging Criteria for the MOST CREATIVE CAPTION:

i. Relevance to the Photo – 25%
ii. Creativity of Caption – 25%
iii. Overall Impact – 50%

G. ANNOUNCEMENT OF WINNERS

1. Winners will be posted in the ShopnTalk Facebook page along with instructions on how to claim the prize.
2. Prizes may be claimed within 30 days from winner announcement
3. Prizes may be claimed c/o Maripi Garcia at the

20th Floor UnionBank Credit Cards
UnionBank Plaza, Meralco Ave.
Corner Sapphire & Onyx Sts.
Ortigas Center, Pasig City 1605
H. WHAT ARE THE PRIZES?

Most Creative Photo - 8 winners - Samsung E2120
Tag yourself and comment - 8 winners - P 1,500 worth of Rustan's gift certificates
People's choice - 1 winner - P 25,000 + Samsung Pixon Phone

I. IMPORTANT NOTES

1. The judges’ decisions on winners are final.
2. Participants may join more than one aspect of the contest. However, participants can only win as Most Unique Photo and/or Most Creative Caption once.
3. All UnionBank of the Philippines employees, including those of its advertising agency, promo partners, and their relatives up to the second degree of consanguinity and affinity are not qualified to join the contest.

Complete mechanics can be found on Metrobank's Shop and Talk Facebook page.

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